SRVC was founded in 2021 by Masha Adonyeva.
SRVC is led by a strong design team and supported by a wider circle of artists, designers, and cultural contributors.
Each piece is designed to exist in dialogue with the body, the environment and the wider wardrobe, allowing garments to be worn, re-worn and reinterpreted over time. Collections are informed by art, music and lived culture, favouring depth and continuity over trend-driven narratives.
The brand continues to grow organically, guided by passion, curiosity and a desire to build something meaningful and lasting. With each season, SRVC sharpens its vocabulary, refining silhouettes, materials and construction while remaining committed to thoughtful design and cultural relevance.
By focusing on longevity, quality of construction and considered production, SRVC resists overconsumption and seasonal excess. Restraint, intelligence and durability form the foundation of the brand’s philosophy, reflecting a belief that true expression emerges through clarity rather than excess.