Founded in the Spring of 2021 by Masha Adonyeva, London based brand SRVC
(Service) offers a distinctive take on women’s design and reimagines refinement
with a hyper-futuristic edge.
The brand addresses the needs of modern women,
today and beyond, exploring innovation and functionality, ensuring that
everything we create is of service to the diverse female form. Addressing both
community and the individual, our designs often incorporate an opportunity to
‘self-style’—reconstructing and deconstructing pieces to create different
silhouettes and looks, allowing room for expansion on how our garments can
sustain within an existing wardrobe as well as within the multi-faceted SRVC
universe.
SRVC empowers with sleek and dynamic
silhouettes exploring futurist proposals of traditional (service) garment
archetypes. With a focus on the relationship between garment and body, we
reimagine wardrobe codes that lead with inclusivity, empowerment and quality.
Since the brand’s launch, SRVC has garnered
notable press attention and has begun to establish a strong presence with
global retailers, allowing brand enthusiasts the opportunity to experience the
collections in-store and online.